Our friends at Wholly Guacamole® teamed up with New York Times bestselling author Brad Meltzer to honor our “Wholly Heroes” – military families. The Wholly Guacamole team sold “Ordinary People Change the World” t-shirts and donated 100% of the money raised to our Operation Purple® program; camps specifically designed for military kids with deployed parents. Their donation of $50,000 will send 100 military kids to Operation Purple® camps in 2013.
“In the past, to mark National Guacamole Day, we’ve given customers coupons for Wholly Guacamole products, and we’ve been active in the world of social media. Recently, I came across Brad Meltzer’s “Hero” video, and the message really hit home,” said Tracey Altman, Vice President of Marketing for the Wholly Guacamole brand. She explained a desire to do something a little different to mark the occasion. “The concept that ordinary people can change the world is so simple and so true. We had the idea to take this concept and use this occasion as a day for our company to give back.
“Military spouses and kids are true heroes, and we want to thank them,” stated Altman.
The t-shirt art was designed by Brad Meltzer and his team at Ordinary People Change the World. Meltzer developed the website hoping to inspire people to make a difference. The idea of creating a movement of ordinary people who can change the world one day at a time came to him after his son was born.
“‘Ordinary People Change the World’ was created because I wanted more than sports figures and movies stars to be influencers in my kids’ lives,” Meltzer said. “I wanted to show them real heroes so they could be inspired. Teaming up with the folks at the Wholly Guacamole brand is a great way to show military kids that they do matter and you don’t have to wear a cape to be a super hero.”
Many thanks to our friends at Wholly Guacamole and Mr. Meltzer for recognizing that our military families are our heroes too – Wholly Heroes!