My story is not unlike that of many other military spouses. I met my husband on a ski trip in Colorado (okay maybe that part isn’t typical), and then dated him long distance before getting married and moving to South Carolina to be with him.
My husband is an Air Force pilot, and by the time I arrived in South Carolina it was clear that we would be leaving in less than a year. I soon realized that moving would become a frequent part of our lives and that I would need to find a career that could adapt to our lifestyle. That’s when I learned about flexibility of running an eCommerce business. An eCommerce business, like Amazon.com, for example, makes a profit by buying or selling goods through electronic systems, or in my case, the internet.
Here are the five reasons that I ultimately decided to take the plunge and start my own business:
- My husband supported me. He not only supported me, but he agreed to partner with me in every facet of the process. I wouldn’t have been able to start, and effectively run, the business without his involvement. He is technically inclined and very detail oriented while I am, well, none of those things! I knew that in order to have a real chance at success, we would need to approach the business as a team.
- Low investment = low risk. It costs very little money up front to get most eCommerce businesses started. The biggest chunk of investment is time and effort. And trust me, it takes a lot of both – there are no short cuts! We have passed up a lot of time that could have been spent relaxing, or having fun doing more enjoyable adventures to get this business off the ground.
- Location independent. I loved the idea of being able to take the business with us at a moment’s notice, wherever we ended up. Perfect for military spouses and partners!
- A unique learning experience. I knew, whether the business failed or succeeded, I would learn so many new things. From website design, customer service nuances, and how to incorporate a business, I was excited about the challenge and the opportunity to learn and develop new skills.
- Great potential for growth. If we could be successful, the profits from this venture could support our family for years to come. It had the potential to pay significant dividends in the future, and that was definitely a huge motivating factor in deciding to start our business.
After diving in and doing a lot of research, we chose our “niche” – selling night vision equipment. We recently opened our store and have been pleased with the steady progress and growth we are seeing! eCommerce is not a “get rich quick” proposition and, like all business start-ups, is no sure bet. It requires an enormous amount of time and effort, patience, and drive to ‘stick to it,’ as any business does!
Have you ever started your own eCommerce business? What were your struggles and triumphs?
Lindsay Alm is a military spouse entrepreneur and co-owner of ViperEyes.com. Her husband Adam is currently serving in the Air Force as a pilot.